Nature Society Brand Identity

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Graphic Designer, Branding, Editorial, Package Design, Print, App and Website Prototyping

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2022

Nature Society is a Canadian conservation organization dedicated to safeguarding the environment and championing the preservation of rainforests. Our mission is to engage individuals seeking to contribute to conservation efforts, regardless of their level of experience.

As part of my thesis project for Centennial College's graduating class, I undertook the challenge of establishing an environmental company and crafting its unique brand identity.

My focus was on cultivating a modern and minimalist brand essence for Nature Society. Utilizing elements such as typography, color schemes, packaging design, art direction, and website development, I aimed to encapsulate the ethos of the organization and its commitment to environmental preservation.