Branding Identity, Art Direction, and social media editing for Movement and Community, a home-based and outdoor exercise program that focuses on community involvement.

During the Covid epidemic, the Movement and Community Crew (MAC) program started its online Zoom exercise program. In efforts to get people the necessary physical education needed, despite being kept inside, the idea to join a Zoom call and exercise online was started. The CEO of MAC Marlon Teekah was looking for a brand that would make them stand out, look inviting, and show the MAC brand as a whole as professionally run.

During the project, with art direction from Marlon, we were able to develop a complete brand identity, business cards, newsletter ads, and social media posts for their Instagram profile.